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What's it all about?
Looking good? Absolutely.
Standing out from the crowd? Of course.
Yes. Design is all about efficiency.
First, it's got to catch the eye. Not any old eye. But the eyes and minds you
want to impress. The people you want to communicate with.
So your design has to be targeted.
Once your design has grabbed the attention, it then has to hold on to it.
Whether it's an ad, a brochure, a website or a poster, applying good
design is crucial.
It's got to be noticeable, memorable, identifiable.
And it's got to make you proud.
• take your brief
• produce design proposals
• apply selected approach to required media
• arrange print and delivery
It's the oldest form of mass communication.
Yet it is the beating heart of today's frenzied and boundless mass-media world.
Newspapers and web sites.
Novels and social media.
Magazines and e-mails.
And English is established as the key international language.
So we are lucky.
We use our language with precision, with flow, with punch.
Then we combine it with graphics, pictures and great design.
So the message is clear.
• brief and commission
Ads cost a lot of money.
So they have to be effective.
They have to compete for attention on the page.
So the design and layout have to be first class.
Normally, a print ad has to tell its story in a very limited space.
What are you selling or promoting?
Who are you?
How do I contact you?
What's your web site.
Do I see your corporate identity?
All this, and more, has got to be there. And easy to find.
On radio, television and on the net, different restraints and opportunities present themselves.
But the central issue is the same:
Create an ad that people notice.
• design ads
• write ads
• brief audio and visual professionals
• place ads
Get it right and it is a thing of beauty.
Get it wrong and there are multiple horrors on every page.
Best get it right then.
Achieve a great balance between text and photographs.
Create headlines that fit.
Choose and use typefaces that are fit for purpose.
Make good use of graphics. But don't go over the top.
Know how to handle space.
Innovate. But don't over-elaborate.
Now we are motoring and on the road to success.
When we're done we'll have a highly professional product that looks good,
feels good and gets your messages out there.
And it will be worth a second look.
Good layout is a good investment.
• compile supplied copy and pictures
• originate copy and pictures
• produce layout proposals
• create documents
• work in print and electronic media
They come in three forms:
The good. The bad. And the downright ugly.
And there's only one of these that is worth having.
We'll take your brief and offer advice.
Next, we'll give you a basic style and format to consider.
Then the building begins.
Crisp copy. Fine photographs. Great graphics.
All come as standard.
Handling money. Encouraging feedback. Collecting information.
We can sort all that.
And we can add gizmos and whizzy bits that make your web site a fun place to be.
Plain and simple?
Or the height of sophistication?
The choice is yours.
• advise on your web needs
• design your site
• create content
• build your site
• maintain your site
• arrange hosting
Printed or digital, newsletters are there for one thing:
Your members, followers or staff need to be kept up to date with your news.
A regular newsletter is the answer.
It also gives them the chance to respond or communicate.
A regular newsletter - printed or digital - is the answer.
Include special offers, vouchers and links.
Sell advertising and make the whole project self-supporting.
There are key factors you need to consider when planning your newsletter.
Sharp, succinct, well-researched copy.
Get the grammar and punctuation right.
Headlines should be relevant, crisp and informative.
Photographs – so often the element that lets a newsletter down; there’s a lot that goes into making them look good on the page.
Good layout – essential.
Copy, headlines, photographs, graphics and adverts have to work in balance to make your newsletter stand out.
To be a product you can be proud of.
• research stories
• edit copy
• write stories
• take, commission & edit photographs
• create graphics
• layout pages
• arrange print
• create e-newsletters
Know your A,B,C.
Accuracy. Brevity. Clarity.
Follow these rules and you are on the right track.
Then you have to think about timing.
Traditional news outlets work to rigid deadlines that you need to be aware of.
New electronic media is more flexible.
One thing they have in common: they are all hungry for news.
So make sure that what you are releasing is just that.
Don't waste editors' time with non-news.
It's no use to them and it won't do your reputation any good at all.
Make sure you include contact details for people who can respond to questions.
A press release can announce a new product, service or appointment.
It can also respond to a crisis, a criticism or a discovery.
All these things and more.
It is a mighty powerful tool.
And like any tool, it's most effective when it's in good condition.
• research news stories
• write news stories
• edit supplied copy
• arrange targeted distribution
• talk to editors
• provide press pics
We can all take photographs.
And a lot of them are worthy of publication.
But not all, by a long chalk.
Careful cropping and manipulation can help salvage something
decent from a duff pic.
For best results though, get a professional on the job.
And the results will speak for themselves.
Where will the pictures be used?
To accompany a press release, in a brochure, on the web?
Different techniques, equipment and set-up may well be needed, depending on end-use.
And the results will speak for themselves.
In a world crowded with images, stand-out photography makes an impact.
See what I mean?
• edit photographs
• advise in-house photo-providers
• take photographs
• brief and commission photographers